Always Creative has been an integral part of our business over the past 18 years. They have helped us create a brand that stands out in a crowded market as well as demonstrates who we are as an organization. Everything they have done for us is amazing. This is a very talented group of people. They listen, they collaborate, they are easy to work with, and they always deliver results that elevate our vision. They are a trusted partner that we couldn’t do without. Every business would benefit from working with Always Creative. We’re proud to have such a longstanding relationship with Always Creative, and we look forward to many more years of working together.
Thorn
Strategy, Identity, Materials, Digital
We've had the honor of working with Thorn since Kevin called to let us know he was buying a pest control company. With almost two decades of collaboration under our belt, we even had the opportunity to rebrand our own branding. The shield has grown to a unique identifier for the brand itself, but we wanted to strengthen the type throughout the brand which includes the logotype itself. Sometimes, your favorite work happens while in pursuit of perfection. full story
What stood out with this project was how we arrived at the new script. Originally, we knew we wanted to tweak the logotype within the shield. It just didn't feel as solid as we'd hoped after a decade. Things change, and that needed to as well. We started experimenting with vintage, utilitarian merch designs and Jay shared this incredible script he came up with. We all become so obsessed with it, we started moving it around and eventually put it in the shield. We all knew immediately we had arrived at THE new (and final) logo for our long-standing collaboration to date.
