Roby has an incredible ability of asking the right questions and unveiling unique marketing ideas that make a real impact on the business. Sometimes I think he knows more about my industry than I do. When I started our business, I reached out to Always Creative just to create a logo. Next thing I know, he had developed our whole branding platform and created a visual personality of the company’s culture. They are truly an integral part of our team.
Locke
Strategy, Identity, Materials, Digital
Locke is a precast concrete manufacturer based in Houston. Our collaboration, having been active since the company's inception, covering all spans of the team, its culture and the brand we're building. From high-level strategy and positioning to extensive identity work, tons of custom assets, and constant growth products, we've helped turn a precast concrete startup into Houston's fastest growing company (literally). full story
After 12+ years of work, it's hard to think of where to begin. The biggest thing that stands out to us has been our approach to the brand as a whole. By thinking of them as a technology company focused on innovation, we find ourselves challenging what to make and what others expect from a "concrete company."
As we've finessed and built on the identity, we have found it developing into a few unique verticals. The primary corporate branding system is intentionally modular with a very defined brand voice, "them, not us" approach to messaging, and the use of interesting and powerful imagery throughout. And with a system that defined, it allows us to experiment with illustrations, videography, custom merchandise, and more.
We consider ourselves a true extension of Locke and this level of trust has led to some of the most successful work of our careers.
