Hayden
Branding, Positioning, Animation, Iconography
We helped Hayden, a Boston-based consulting company, rebrand to better reflect their company, its growth, and the need to put a leadership foot forward. The overall identity hints at subtle Boston landmarks, leans into a cleaner look, and has helped the company with growth and recruiting. full story
If you look closely enough, you'll see the big idea behind the brand icon: A lighthouse hidden within the H itself. The lighthouse is a timeless Boston landmark but also symbolic of what Hayden does: Help companies find their way.
