Always Creative are true masters at their craft. They brought a level of strategy to our brand that is second to none. Creative, strategic, oh, and fun! Couldn’t be happier.
Filmlab
Identity, Website, Merch, Custom Type, Lettering
Filmlab, a Houston-based film and video team, is on a whole other level when it comes to quality and creativity. What initially started out as a video project has turned into one our favorite ongoing collaborations, allowing the AC team to step in an get its hand on the brand. With a varietal identity and incredible touchpoints, we're proud to have created an identity that is on par with their quality of work. full story
This was a really fun branding project, namely because we started very "green pasture" and just let the ideas rip. Interesting enough, we had a lot of creative parts to build upon and found ourselves inspired by the film reel head as the core brand mark. That idea actually came as a flash in on of our heads and got better and better as we gave it variety, animation, and it continued to gain brand equity.
One of our favorite parts of the system is that it's really two separate sets: One is very consistent with locked in type, color, and general sense of style. The other is incredibly varietal, using a lot of the "creative leftovers" from the branding rounds which happened to turn into incredible merch pieces. Props to the Filmlab team who made a lot of those selections and really brought the printed merch to life.
