Always Creative was the life force behind my brand. From the first conversation we held about the development, I knew I had chosen the right team to work with. They took a an abstract dream (at best) of mine and made it a reality. It’s been years now that I’ve been working with them, and I’ve grown to accept that my mind will be blown with each & every project. I wouldn’t be where I’m at with my company without these guys. Look no further for your creative team!
Chapter
Branding, Positioning, Illustration, Iconography
This Austin-based brand is a leader in boutique mixology and bartender services. Coleman, the founder and life-long pal of Jay, reached out when it was time to rename and rebrand his coffee venture turned cocktail co. We worked closely with his team to develop a relaunch strategy, new name, new materials, and a story that hits different. full story
A big part of this project was figuring out the tone of the brand. If we go too dark, it isn't approachable but does match his evening-driven customer base. But if we go too clean, it won't match the hand-made vibes that every one of its bar setups feel like. So we found an interesting through point in secret society inspired visuals, a clean but rich color palette, and higher end touchpoints.
