The core concept behind this rebrand started with one major question: "Are we doing one sheep or no sheep?" That was intentionally asked to avoid too many sheep (or dare we say "flock") and instead allows us to focus on something iconic and memorable. We ultimately created a custom sheep, illustration each part so it can be customized and add variety. It resulted in a sheep that would be made unique for each and every client they serve. We then create a variety of custom illustrations with a Berlin-based artist, deployed robust design systems, and variety of merch and support materials. It still is one of our favorite textural projects to date.