Belvedere South

Branding, Illustration, Apparel, Menus

Belvedere Coffee Shop & Diner, a Virginia Beach staple since 1969, had us step in to elevate the brand across the board. full story

And since it's connected to a Moxy hotel, we knew we wanted to make something that felt like a standout experience that speaks to the oceanfront views. By leveraging the history of the area, and standout sites like a Poseidon statue and even dolphin lookouts, we created a series of illustrations that paired well with friendly type, on-brand colors, and expressions throughout. Overall, we went with a classic, cozy retro diner aesthetic that adds to the customer experience and creates a unique experience for all guests. We really need to get our hands on that coffee cup.