The overall identity was inspired by vintage branding and the idea of WorkOS being the conduit in which creators scale their product. We utilized a friendly, slightly vintage-feeling serif with a san serif that brought the tech vibes back in. Plus, our very talented pal John Custer created illustrations as part of a large poster series concept.
In order to create a flexible system. we developed a set of colors that add vibrance to the overall identity without making it feel too disjointed.