AC

Creative Brief

Add beauty back into the IT space.

Inspiration

Wasabi

Salmon

Tuna

Egg

Stone

Water

Identity

The overall identity was inspired by vintage branding and the idea of WorkOS being the conduit in which creators scale their product. We utilized a friendly, slightly vintage-feeling serif with a san serif that brought the tech vibes back in. Plus, our very talented pal John Custer created illustrations as part of a large poster series concept.

Color

In order to create a flexible system. we developed a set of colors that add vibrance to the overall identity without making it feel too disjointed.

Final Thoughts

We love trying to create work that is timeless, especially when it comes to branding. We can't wait to see where this brand goes and how else the identity is used. Oh yeah, and we want one of those posters.

Next Project

Manready Mercantile

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Talent

Explore our network of creatives.

Archive

Take a look at our archive of work and get inspired.